Morocco targets GCC travellers in new...

Middle East’s Wego and MNTO partner on digital promotion

Wego has joined forces with the Moroccan National Tourism Office (MNTO) to run a summer 2025 campaign aimed at increasing inbound markets from the GCC countries.

The largest online travel marketplace in the Middle East, Wego's promotion aims to “inspire a new wave of travel to Morocco, focusing on the country’s vibrant cities, coastal escapes and natural landscapes”.

This collaboration comes as Morocco achieves record tourism numbers, with 7.2 million tourists arriving in the first five months of 2025, a 22% increase over the same period last year.

The campaign, which runs across digital platforms throughout summer, will deliver curated content and digital promotions focused on Morocco’s unique blend of tradition and modernity, inspiring GCC travellers to explore the colourful medinas of Chefchaouen, the sun-drenched beaches of Agadir and the highland trails of the Atlas Mountains.

Among destinations spotlighted, cities such as Marrakech, Rabat and Fez combine rich heritage with artisan markets and dynamic art scenes, while coastal towns like Essaouira and El Jadida offer fresh seafood and laid-back beaches.

Travellers from the Gulf will have access to destination guides and influencer-curated content, with curated features on must-try dishes and insider tips on where to find the best street eats or hidden rooftop restaurants.

“With Wego’s platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,” said Rachid Hamzaoui, Director Middle East & Asia, the Moroccan National Tourist Office.

Morocco is on track with its goal to attract 26 million annual visitors by 2030.

For more information, visit www.wego.com

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