Marriott to launch outdoor-focused...

Postcard Cabins and Trailborn brands will offer upscale nature-forward experiences

Marriott International has become the latest hotel group to embrace outdoor-focused lodging, with agreements with two players in the segment.

Marriott has acquired the Postcard Cabins brand (previously known as Getaway Outposts), which currently has a portfolio of more than 1,200 cabins across 29 properties in the US, featuring private bathrooms and full kitchens.

Meanwhile, the group has also signed a long-term agreement with outdoor hospitality brand Trailborn, which has 559 rooms across five properties, including destinations near Rocky Mountain National Park and the Grand Canyon.

Both brands are expected to be integrated into Marriott’s platforms next year, and the group also plans to launch a new outdoor-focused collection in 2025.

Marriott said the new collection would focus on “upscale and upper-upscale accommodations in nature-forward destinations”.

The move follows Hilton’s recent partnership with outdoor hospitality company AutoCamp, and Hyatt’s similar venture with Under Canvas.

Commenting on the news Leeny Oberg, Chief Financial Officer and Executive Vice President, Development, Marriott International, said: “Marriott has long been committed to offering incredible travel experiences for every trip purpose.

“As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios in awe-inspiring destinations.

“Whether you’re looking for bespoke lodging near natural wonders, an elevated camping experience, or off-the-beaten-path excursions in nature, our planned outdoor-focused collection is expected to offer a broad array of options.”

For more information, visit www.marriott.com

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